The current economic situation and the development of new technologies have contributed to the bringing about of major changes and having to live with a high level of technological fragmentation that has only increased the digital divide in companies. We are at a time when companies must anticipate and respond to the changes taking place in an increasingly competitive environment. The challenge lies in knowing how to approach opportunities with the best of strategies.
Digital innovation allows companies to think and act differently with the aim of incorporating strategies that involve a new structuring of their activities and their relationship with consumers into their business model.
A digital company is capable of optimising and increasing its income and operational efficiency through the effective and integrated use of information and digital technologies, comprehensively incorporating them into all of their products and services in a context of convergence of people, processes and technology.