Digital Experience & Design

hand
SEARCHING FOR CONSTANT IMPROVEMENT IN CUSTOMER EXPERIENCE AS THE BASIS FOR GROWTH

Traditionally, companies have minimised the importance of customer experience and have focused more on delivering value on the product, after-sales service or price. Today, many companies are clear that their customers are willing to pay more for an exceptional experience throughout the entire purchasing process, to the point where that experience can be the essential differentiator.

And to compete via consumer experience, technology is a key factor in the strategy, as it becomes an enabler of experiences in addition to reaching what was not possible before, thus allowing companies to offer a shopping experience from any device and in any interaction channel. This effect of technology is present in all industries.

At Digital Wolves, we accompany our clients in the definition and construction of digital projects, starting from a design vision oriented towards making businesses grow because we design digital services and products by and for people. We strive to get a deep understanding of users and their needs. We offer strategic designs and constantly explore new ways to add value to each project, keeping that user’s vision at the centre of all our actions, regardless of the device and the support used.

See more
"THE DIGITAL UNIVERSE IS KEY TO MAKING A DIFFERENCE"
TO GET TO KNOW THE USER'S MIND IS THE BEGINNING TO GUARANTEE SUCCESS

We save costs and time on projects. We adopt a model based on continuous experimentation. A collaborative work approach that iterates over and over again on the product, perfecting it in each cycle. In an environment of high uncertainty, we accompany business projects from the idea to the launch.

We know that for a digital project to be successful, the user experience is critical and that’s why we design simple solutions for complex processes, based on information architecture, interaction design or interface design, all aimed at growing your business. This vision makes us take into account how, when and why users consume.

We use the Lean Startup methodology with the objective of validating the initial hypotheses and improving the value proposition in an iterative way. We rely on the philosophies of Design Thinking and on the methodologies of agile development.

Usability testing is the best evidence for design decisions, allowing problems to be identified and solutions found. Therefore, our experts perform tests and apply specialised techniques:

  • Card sorting.
  • Analysis of clicks or taps.
  • Eye tracking.
  • Heat maps.
  • A/B Tests.
See more
service image
Would you like to grow your business? Let us know. We are willing to help you.