We save costs and time on projects. We adopt a model based on continuous experimentation. A collaborative work approach that iterates over and over again on the product, perfecting it in each cycle. In an environment of high uncertainty, we accompany business projects from the idea to the launch.
We know that for a digital project to be successful, the user experience is critical and that’s why we design simple solutions for complex processes, based on information architecture, interaction design or interface design, all aimed at growing your business. This vision makes us take into account how, when and why users consume.
We use the Lean Startup methodology with the objective of validating the initial hypotheses and improving the value proposition in an iterative way. We rely on the philosophies of Design Thinking and on the methodologies of agile development.
Usability testing is the best evidence for design decisions, allowing problems to be identified and solutions found. Therefore, our experts perform tests and apply specialised techniques:
- Card sorting.
- Analysis of clicks or taps.
- Eye tracking.
- Heat maps.
- A/B Tests.